BOLOGNA LICENSING AWARD WINNERS
Brand LOL SURPRISE, represented by CPLG
Project: LOL SURPRISE BY PRÉNATAL
Motivation: For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing.
Category: KIDS - TARGET GIRLS
Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING FOR MATTEL
Project BARBIE BY ORIGINAL MARINES
Motivation: For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.
Category: KIDS – TARGET BOYS
Brand Pokémon, by The Pokémon Company International
Project Pokémon by Geox
Motivation: For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.
Brand MY LITTLE PONY, by HASBRO
Project MY LITTLE PONY BY TEZENIS
Motivation: A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.
Brand PANTONE, represented by STARBRIGHT LICENSING
Project PANTONE BY EGAN
Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.
Category: SPECIAL AWARD RETAIL
Brand PHOTO ARK, by NATIONAL GEOGRAPHIC
Project PHOTO ARK BY CITY LIFE
Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.
Category: SPECIAL AWARD FASHION KIDS
Brand MIRACULOUS, represented by PLANETA JUNIOR
Project MIRACULOUS by GUESS
Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.
Category: SPECIAL AWARD FASHION ADULT
Brand RICK AND MORTY, by TURNER
Project RICK AND MORTY BY DIADORA
Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.
Category: SPECIAL AWARDS PROPERTY OF THE YEAR
Brand LOL SURPRISE, represented in 2018 by CPLG
Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.
Category: BEST PROMOTION AND LOYALTY CAMPAIGN
Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT
Project GERONIMO STILTON by CONAD
Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.
Category: BEST LICENSED KIOSK PRODUCT
Brand HATCHIES, by PEA & PROMOPLAST
Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.