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2019 Winners

BOLOGNA LICENSING AWARD WINNERS

 

ELENCO VINCITORI

 

Category: PRESCHOOL

Brand LOL SURPRISE, represented by CPLG
Project: LOL SURPRISE BY PRÉNATAL

Motivation: For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing.

 

 

 

Category:  KIDS - TARGET GIRLS

Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING FOR MATTEL

Project BARBIE BY ORIGINAL MARINES

Motivation: For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.

 

 

 

Category:  KIDS – TARGET BOYS

Brand Pokémon, by The Pokémon Company International

Project Pokémon by Geox

Motivation: For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.

 

 

Category: TEENS

Brand MY LITTLE PONY, by HASBRO

Project MY LITTLE PONY BY TEZENIS

Motivation: A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.

 

 

Category:  ADULTS

Brand PANTONE, represented by STARBRIGHT LICENSING

Project PANTONE BY EGAN

Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.

 

 

Category:  SPECIAL AWARD RETAIL

Brand PHOTO ARK, by NATIONAL GEOGRAPHIC

Project PHOTO ARK BY CITY LIFE

Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.

 

 

Category:  SPECIAL AWARD FASHION KIDS

Brand MIRACULOUS, represented by PLANETA JUNIOR

Project MIRACULOUS by GUESS

Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.

 

 

Category:  SPECIAL AWARD FASHION ADULT

Brand RICK AND MORTY, by TURNER 

Project RICK AND MORTY BY DIADORA

Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.

 

 

Category: SPECIAL AWARDS PROPERTY OF THE YEAR

Brand LOL SURPRISE, represented in 2018 by CPLG

Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.

 

 

Category: BEST PROMOTION AND LOYALTY CAMPAIGN

Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT

Project GERONIMO STILTON by CONAD

Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.

 

Category: BEST LICENSED KIOSK PRODUCT

Brand HATCHIES, by PEA & PROMOPLAST

Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets. 

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