Following the success of the Licensing Retail Day and the increase of buyers and retail at the fair, as well as those participating in the events organized with FMCG, from 2015 it was decided to give more visibility to the licensees and their products in the only fair sector with a dedicated space.
The Objective: to give visibility to licensees in the only licensing event in Italy as to the licensors and agencies, Italian and foreign, and to the retail world that visit the fair in higher numbers now.
How it is structured: a lounge, located in the heart of the fair, is assigned to each licensee participant a showcase for the exhibition of products, as well as a location to carry out their business meetings.
Licensees will also take part in the one-to-one sessions of the Licensing Retail Day.
