Always looking forward to the future the Bologna Fiere, in conjunction with the Bologna Children’s Book Fair and Bologna Licensing Trade Fair have worked on the online edition of several pieces of content and services available from 4th through 7th May 2020. We welcome our communities of publishing and licensing to join several initiatives on the two websites.
The Bologna Licensing Trade Fair announce online its usual award, the Bologna Licensing Award, with online visibility for the winners; as well as the Property Guide, a catalogue including the hottest brands of the moment, and offer some special and exclusive content for the professional audience, both Italian and International, on trends and research in fashion and retail.
BLTF2020 online offers its professional visitors some in-depth materials on the main topics of the time.
In particular, thanks to the precious collaboration of its partners, the BLTF presents exclusive overviews about market researches on digital development and consumers habits of children and young people in this delicate period.
The show offers also two dossiers on important and recent case histories developed and created by the exhibitors of the BLTF20 in the fashion and retail sector, to illustrate how licensing still remains a central marketing tool to guarantee the success of original and innovative projects.